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Marc Vanhuele

Professor
Marketing

Marc Vanhuele's research focuses on two fields: how customers treat price information and how marketing managers can improve their decision making through better use of quantitative information on the consumer’s mindset.

vanhuele@hec.fr
Marc Vanhuele HEC professor

Latest articles

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Marketing
man reading a price in a supermarket - thumbnail
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online education
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Business Education Innovation In Depth - vignette
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