Unveiling the World of Luxury Management

A 5-week online program which gives you the opportunity to learn on your own time, whilst interacting with your co-hort, and to supplement your learning with weekly live, interactive sessions with HEC Paris Professor, Anne Michaut.

This cutting-edge program is an abridged version of the Luxury Management program taught in-person by Professor Michaut during the Summer School at HEC Paris.

“Unveiling the World of Luxury Management” offers a flexible alternative for students and young professionals leading busy lifestyles around the globe and who want to continue their learning during the academic year. It also offers an excellent foundation to build upon in-person during one of our specialization Luxury programs during the summer. 

Applications for the 2025 edition are now OPEN. 

Qualified candidates will be offered admissions on a rolling basis until the programs are filled.

APPLY NOW

Join Us for a Webinar.

Want to know more? The Academic Director, Professor Anne Michaut, will join the Recruitment Manager for a webinar to present the program and answer all your questions.

WHEN: Wednesday 8th January @ 12pm (noon) CET

REGISTER FOR THE WEBINAR

14th March - 11th April 2025
 

The program will kick off with the first live webinar on Friday 14th March, when the content of the first module will also be made available to you. The program is professor-paced and subsequent modules will be made available as the program advances. The online modules are flexible and can be completed at your own pace within the given time frame.  with interactive online activities, videos and readings.

Starting March 14th, there will be 2-hour live-time weekly online sessions every Friday at 13:00 CEST until Friday 11th April. There you will interact with Professor Michaut and the other international participants. These live sessions are a compulsory element of the program as they introduce the topic for each online module, as well as providing another dimension and further value-add to this interactive online experience.

This program has been designed by leading professors and experts in the luxury business to help you understand the unique characteristics of the luxury sector and the key principles defining it. Explore what motivates a customer to buy a luxury product and apply that understanding to the process of crafting an iconic brand. You will gain a global perspective of the luxury landscape, understand the key players and current trends, as well as the opportunities and challenges of our time. 

Immerse yourself in the world of luxury and you will gain the tools to succeed in this dynamic and exciting industry.

Who is this program for?

• Business professionals seeking to expand their knowledge of the luxury sector
   
• Individuals interested in understanding the dynamics of luxury
   
• Aspiring entrepreneurs
   
• Anyone passionate about the art of luxury and its evolution

This interactive online program will run for 5 weeks. It will blend weekly synchronous live sessions on a Friday afternoon with interactive online modules and reading via Blackboard, so that you can organise your learning around your personal schedule.

There will be 10 hours of live webinar sessions spread over the 5 weeks, plus approximately with 15 hours of interactive online modules. You should also plan for several hours per week of personal study time in addition to the content and contact hours.

The interactive online modules include videos, accompanying readings, short assignments and quizzes designed to ensure a concrete understanding and mastering of the issues at stake when developing and managing a luxury Maison.

• Expert Guidance: Learn from renowned HEC Paris faculty and experts from the industry who are passionate about their work and the future of luxury.
   
• Real-World Insights: Gain a deep understanding of the luxury ecosystem, with multiple examples addressing .
   
• Parisian Luxury: Be inspired by the world-famous Parisian luxury scene, experiencing its history, craftsmanship, and iconic brands firsthand. 

This program represents a unique opportunity to: 

• Develop a new skill set. Learn the secrets of luxury and gain valuable business skills. 
• Understand the essence of luxury and the motivation of its customers. 
• Master the language of the luxury world and the art of luxury branding. 
• Create a brand. Design your own unique luxury product and build a brand story around it. 
• Integrate learned strategies for success. 
• Navigate the luxury ecosystem; understand its key players, trends, challenges and opportunities. 
• Experience the Parisian vision of luxury. With real life examples from iconic luxury houses in the heart of Paris. 

This online program is the perfect opportunity to gain a solid foundation in luxury management before coming to campus in the summer for a more advanced in-person program. We will be revealing details of the NEW advanced program in the coming weeks. Watch this space!

Participants who successfully complete this online program will be granted priority enrollment for an in-person program in the field of luxury. They will also be entitled to a 10% discount on their academic fees. Please contact the admissions office by email if you are interested in this option.

All participants are expected to do the following:

• Attend all synchronous webinars each week during the program
• Participate in group discussions and regular online quizzes
• Complete weekly modules and individual assignments

A grade will be awarded to all participants who attend the program and complete the above requirements. Presence and participation will count for 30% of the final grade. Individual assignments throughout the program will count for 70% of the grade.

Participants who successfully complete the program will earn 2 ECTS credits.  All students who are seeking credit are encouraged to consult their home academic institution to validate credit transfer.

Participants who successfully validate the program will also earn a Certificate of Attendance. This can be shared with schools or potential employers in a secured, digital format.

More on our Online Certificate Programs