Luxury Hospitality Management
Summer Program with EHL Hospitality Business School
When & Where?
On two campuses: June 30 - July 11 Summer 2025
Week 1 at HEC Paris, France
Week 2 at EHL Hospitality Business School, Switzerland
Please note that you are responsible for making your own travel arrangements from Paris to Lausanne. We encourage you to make a sustainable choice; there are up to 12 trains per day running from Paris to Lausanne.
Applications will open towards the end of the year for Summer 2025.
We invite you to pre-register your interest to be alerted when the application portal opens.
Why this Summer Program?
EHL Hospitality Business School & HEC Paris join forces to allow you to learn from expert faculty and industry experts in the field of Luxury Hospitality Management and gain exposure to the transversal hospitality skill set. This learning experience will help you acquire theoretical knowledge in luxury hospitality brand management and hands-on training in luxury hotels and gastronomic restaurants to enable you to develop a customer-centric mindset that will help you succeed in any sector.
The curriculum is taught by selected faculty experts and practitioners who bring real-world experience to the classroom. This also provides the opportunity to network with top executives, interact with your peers on a project, and gain a thorough understanding of all the facets of the luxury hospitality sector.
With a focus on commitment to excellence and personalized customer service, participants will understand the key rules and characteristics that define a luxury brand strategy and acquire the essential skills required for a successful career in the luxury hospitality business. You will learn how to make strategic choices when implementing a luxury strategy to create added value. You will also appreciate the challenges facing luxury brands in view of the social, cultural and economic changes affecting the luxury and hospitality industries.
From managing luxury hotels to the art of creating unforgettable experiences, this unique collaboration between EHL and HEC Paris provides an exceptional learning journey in Luxury Hospitality Management with the opportunity to discover two schools from the inside.
Content Overview
Week 1 at HEC Paris
• Key facets of luxury brands
• How luxury brand management differs from traditional brand management.
• Differences between a luxury business model and a fashion or premium business model
• Characteristics of the luxury business sector.
• How to build and manage a luxury brand portfolio to create added value.
Luxury brands’ case studies will be used to illustrate theoretical concepts with real-life examples. Participants will also learn how to design a luxury brand experience using a customer-centric approach.
Week 2 at EHL
• Immersion in the world of luxury hospitality.
• Values and “etiquette” of luxury hospitality,
• How luxury goods companies are developing customer experiences using hospitality.
• New trends in luxury hospitality
• Visit to a luxury hotel
You will learn how to design a hospitality concept and develop specific customer journeys. Through different workshops, you will experience fine dining and oenology with experts from the field.
To apply the knowledge acquired, in small groups, you will analyze a luxury brand of your choice and will concretely develop an innovative hospitality experience for your chosen brand. You will be coached by faculty experts and will present your concept and recommendations at the end of the program.
If there is sufficient interest from participants wishing to attend Luxury Management in Session 1 followed by this Luxury Hospitality Management program in Session 2, you will benefit from a specially crafted program for Week 1 at HEC Paris, before joining the rest of the cohort for Week 2 at EHL.
Learning Objectives
• Achieve familiarity with the luxury sector, and its key management principles
• Understand the key specificities of the luxury hospitality business, including trends and best practices
• Apply key management principles to make appropriate business decisions in the luxury hospitality sector
• Describe and analyze the characteristics of exceptional guest services and cultivate a customer-focused and service-oriented mindset
• Develop and formulate a strategy in the hospitality business based on market opportunities
Assessment
Team-based Project (100% of the final grade)
• Pick a brand and create/imagine a hospitality experience
• Other activities: store check & exhibition
This is an accredited program. Students seeking credit are encouraged to consult their home institution to validate the credit transfer.
HEC Paris | Summer School 2023 | Luxury Hospitality Management
The Summer Experience
The HEC Paris Summer School Marketing & Recruitment Manager, Julia Pearn, met with the head of Business Development & Sales for EHL Graduate School, Catherine Rey, to discuss their joint summer program...
In recent years, luxury brands have recognized that providing an exceptional customer experience plays a crucial role in retaining the loyalty of their customers and in attracting new ones. They have...
Little did Vittoria Liu know that signing up at HEC Paris’ Summer School program would change her life. Two weeks were enough to inspire her to action and give her the network to launch a profitable...