Students and Faculty
Luxury Hospitality Management with EHL
51%
Women
57
Nationalities represented
55%
Student nationalities outside of Europe
22
Average age
48%
Post-bachelor's level
29%
Non-business background
*Total Summer School 2024 Profiles
Some Students' Home Academic Institutions in 2024
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Students
My ambition is to establish a high-end luxury event firm in Europe. The HECxEHL summer program equipped me with the essential soft and hard skills needed to someday realize this dream.
With a long-standing interest in the luxury goods sector, I jumped...
Summer School
Luxury Hospitality Management - HEC x EHL
Stepping out of my comfort zone to adapt to the fast-paced, high-expectation environment was challenging but rewarding.
My professional vision is to bring the renowned hospitality of the Greek islands to the global luxury tourism industry. I’ve seen...
Summer School
Luxury Hospitality Management - HEC x EHL
We have learned how to engage with customers, how to create unique moments to build long-lasting relationships and gain loyal clients.
The HEC and EHL program in Luxury Hospitality Management offers a unique learning experience in Switzerland and...
Summer School
Luxury Hospitality Management - HEC x EHL
One of the strengths of this program lies in its emphasis on class participation and practical exercises during each lecture, allowing us to apply theoretical knowledge to real-world scenarios.
The HECxEHL summer program in Luxury Hospitality...
Summer School
Luxury Hospitality Management - HEC x EHL
The content was very tangible and I learned a lot in just a short amount of time.
The mix of theory and practical knowledge/ skills acquired here will be so valuable in my personal and professional life.
Survey feedback, Summer 2023 cohort
Academic Team
Anne Michaut, Academic Director, |
Florent Girardin, Academic Director, |
Anne Michaut
Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research.
Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience.
Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.
At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.
She was the Academic Director of the Advanced Management Program in Fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.
Florent Girardin
Florent Girardin is an Assistant Professor of Marketing at EHL.
Florent obtained a PhD in marketing from HEC Lausanne. His academic research focuses on consumers’ reactions to luxury brand and product positioning strategies. In his doctoral dissertation, he investigated consumers’ perceptions of brand authenticity, a marketing concept that has gained increasing attention in the marketing discipline, both from academics and practitioners.
Florent's work has been published in Journal of Consumer Psychology, Psychology and Marketing, Journal of Retailing and Consumer Services, and Tourism Perspectives. He teaches Luxury Brand Management and Fundamentals of Marketing courses at EHL.