Luxury Management
Summer Program
When?
On-Campus Summer 2025:
- Session 1 June 16 - 27
- Session 2 June 30 - July 11
Applications will open towards the end of the year for Summer 2025.
We invite you to pre-register your interest for 2025 to be alerted when the application portal opens.
Why this Summer Program ?
A blended learning experience with pre-recorded sessions, face-to-face sessions, teamwork and advice for complementary visits in the city, the HEC Paris Summer Program in Luxury Management ensures you can make the most of your stay to combine cultural and sector-oriented visits with academic resources for a comprehensive experience.
This innovative model is ideal as it proposes a mix of on-campus and individual learning, whilst providing plenty of opportunity for a full Paris experience.
- Created and taught by leading professors and experts in luxury business
- Exposure to leading guest speakers
- Real-life case studies in the luxury industry
- Accessible to students of all backgrounds with an interest in luxury
- Opportunity to collaborate with peers through group work
- Final presentation to jury of top industry professionals
Overview
The luxury sector is a major aspect of the French economy and requires a specific set of managerial skills and expertise. The HEC Paris Summer Program in Luxury Management is geared towards students who possess the following qualities:
- Intellectual curiosity and a particular interest in luxury business
- An interest in different ways of doing business
- A taste for refined goods and services
This summer program is taught via blended learning to maximize the experience. Pre-recorded sessions introduce participants to key concepts and principles of luxury management to learn at your own pace. This allows greater flexibility to explore the luxury ecosystem in and around Paris. In-person sessions take your learning to the next level through interactions with professors, a range of guest speakers from the luxury industry and peers from around the world.
The curriculum seeks to provide in-depth understanding of the luxury industry, its role in society and the key principles defining it, through particular focus on luxury brand management, the touchpoint between brand and customer, the balance between business and creation and the contemporary sales strategies adopted by luxury brands.
Although the program is intended for participants with limited experience in the luxury industry, the course material and teaching methods still provide a challenging experience for those with more experience and more advanced knowledge.
Learning outcomes
Upon successful completion of the summer program, participants will be able to:
- Appreciate the luxury sector, its products and services
- Understand the key specificities of the luxury business in terms of managerial practices
- Apply the key principles of management in the luxury industry to make appropriate business decisions
- Describe and analyze the characteristics of a luxury brand and get a sense of the prerequisites to be able to build one over time
- Develop and formulate a luxury strategy based on the offering’s characteristics and market opportunities
- Master the implications of a luxury strategy from a financial perspective
Assessment
Participants will be assessed based on the following:
- an individual assignment
- a group business project
This is an accredited program. Students seeking credit are encouraged to consult their home institution to validate the credit transfer.
HEC Paris | Summer School 2023 | Luxury Management Program Hack
The Summer Experience
Little did Vittoria Liu know that signing up at HEC Paris’ Summer School program would change her life. Two weeks were enough to inspire her to action and give her the network to launch a profitable...
HEC Paris is excited to add to its Summer School portfolio a marketing program that focuses on the promotion of socially responsible products, services, and practices. It’s an approach that is gaining...
In recent years, luxury brands have recognized that providing an exceptional customer experience plays a crucial role in retaining the loyalty of their customers and in attracting new ones. They have...
As Director of the LVMH Academic Chair, with extensive experience at L’Oréal, McKinsey & Company, Orange, Michelin, AT Kearney, Kering and LVMH, who better than Professor Anne Michaut to craft a two-week...
The HEC Paris Summer Program “Business & Climate Change” takes a deep dive into the challenges facing companies as they move to incorporate national and international energy and climate policies into...
Ambitious young professionals from all around the world have the opportunity to benefit from the HEC Paris – TUM (Technical University of Munich) partnership by attending their joint Summer Program on...