Students and Faculty

*Total Summer School 2024 Profiles

I’ve always been fascinated by the luxury industry. I love being surrounded by beauty and heritage, would it be a cobbler in a hidden street or a mosaic in an ancient palace. Thanks to the inspiring Inside LVMH certificate, I started discovering values, challenges and mechanisms that govern this sector and I decided I want to turn this passion into a job. My goal is to lead profitable and growing businesses, ensuring a sustainable and respectful ecosystem. I am convinced that this program will be an immersive journey that will combine my management skills with new competences related to the luxury world.

Martina N., upcoming Luxury Craftsmanship participant

My interest in the Luxury Craftsmanship: The Artisan Experience program derives from my admiration for craftsmanship and artistic expression. I am captivated by the intricate details behind luxury goods and believe that understanding the essence of craftsmanship is essential for anyone aspiring to excel in the fields of marketing and design.

Antea M., upcoming Luxury Craftsmanship participant

Academic Team 

Anne Michaut received a Ph.D. in Social Sciences from Wageningen University, where she also received a M.Sc. degree in Marketing and Consumer Behavior. Prior to joining HEC Paris, she worked on innovation process methods and new product adoption processes at Unilever, which funded her PhD research.

Her current research interests are in the field of luxury, focusing on the perception of luxury, sustainable development, entrepreneurship and client experience.

Her work has been published in Journal of Product Innovation Management, Journal of Brand Management, or Journal of Brand Strategy, and she has contributed to edited books.

At HEC Paris, her teaching covers varied topics about Luxury Management as well as Innovation Marketing. She has collaborated with multiple companies in her teaching, such as L’Oréal, McKinsey&Company, Orange, Michelin, AT Kearney, Kering and LVMH.

She was the Academic Director of the Advanced Management Program in Fashion and Luxury, jointly developed with IFM and Tsinghua SEM in China (2008-2015). She is now the Director of the LVMH Academic Chair; she works on developing HEC Paris’ excellence in teaching in the field of Luxury.

                                                                   CAMPUS VERSAILLES - "Heritage & craftsmanship of excellence"