Marketing & Digital Marketing & Digital
EXECUTIVE CERTIFICATE 
Language : French 
Program overview
In our fast-changing and uncertain world, this program will provide you with solid 360° training in both the fundamentals and the most recent advances in marketing, in order to develop a strategy that serves connected customers.
Designed for senior executives and operational managers, this program places strategic thinking at the forefront of all marketing decisions, and analyzes the transformations and opportunities offered by digital technology.
Marketing & Digital
The program is aimed at:
Marketing, sales, development, communication and R&D managers and teams, working in both a B2C and B2B context.
*Net price, HEC Paris is not subject to Value Added Tax. Prices, dates, faculty and program content are subject to change.
Objectives
Implement new marketing approaches and techniques tailored to a digitized world
Develop a marketing strategy and translate it into an operational action plan
Harness digital capabilities to support the strategy and activate online digital channels in line with strategic objectives
Enhance monitoring, anticipation, and innovation capabilities in support of customer and company needs
Program
This program comprises 3 dynamic modules, each spanning 4 days, and culminates in a powerful presentation
How to rethink and optimize your marketing strategy with the transformations and opportunities offered by digital while staying true to the course defined in your marketing action plan? This module provides fundamental knowledge related to strategic and digital marketing.
This module equips you with key skills to navigate successfully in the ever-changing digital landscape. Dive into digital strategy, select the best acquisition channels, strengthen brand visibility and influence through relevant content marketing, master the complexity of social networks, and establish a data-driven approach to your digital performance. As part of a practice-oriented training, this module includes strategic reflections, methodologies, and essential tools for optimizing digital performance.
This module explores the intelligent use of data for strategic decision-making, the reinvention of business models, and the contributions of neuroscience and artificial intelligence to marketing. Come enrich your thinking and equip yourself with methodologies and tools to anticipate, innovate, and lead your teams toward innovative strategies, ensuring relevance and increased competitiveness in an ever-evolving environment.
This plan becomes the guiding thread throughout the program as you develop and present a robust marketing strategy for your own company. With the prestigious guidance of HEC Paris, a renowned leader in executive education, you will receive expert mentorship and support.
A WORD FROM THE ACADEMIC DIRECTOR
Learning methods
An interactive learning approach, which combines theoretical and methodological input with concrete case studies, workshops and sharing experience.
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Tell us a little more about yourself
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding
Find out more about possible funding options for the program you have chosen.
Eligible program
RNCP : Degree title: Directeur (trice) Marketing et Commercial (fiche 35147)
