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Executive Education

Luxury, Today & Tomorrow Luxury, Today & Tomorrow

EMBA CERTIFICATE   

Language: English   drapeau anglais

 

Program Overview

The combination of world-class faculty, cutting-edge research, publications in the field of luxury management and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer a truly exclusive program in luxury.

In a future driven by new technologies, new generations, and new business models luxury cannot remain the same. Yet it must continue to be luxury and clearly differentiate itself from premium brands. The combination of expert world-class faculty and the significant number of CEOs from luxury organizations among its alumni enables HEC Paris to offer an exclusive program in luxury management.

Luxury, Today & Tomorrow

Format: In-Person
Duration: 10 days
Language(s): English
Next start(s):
Cost: 25000 €*
Place(s): Paris, Milan & New York City

PARTICIPANT PROFILE AND PREREQUISITES

The program is aimed at: 

Luxury executives who will have to develop the business of their brands by addressing more strategic issues and challenges, or create new luxury brands.

Download the brochure

*Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.

Objectives

 

The goal of this business-oriented program is to enable participants to make the right and relevant strategic decisions concerning the marketing of luxury brands worldwide.


Participants will:

  • Delve into the culture of luxury in order to grasp the essence of its specific management
  • Develop the operational skills to create and sustain luxury brands worldwide, in an omnichannel environment
  • Envision the future of luxury brands in a high-tech digital world, meeting the new demands of millennials and emerging countries
  • Learn from luxury: How any sector can learn from luxury and adopt the luxury strategy

Academic Director

ANNE MICHAUT
Associate Professor (Education Track)

Course Highlights*

  • The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
  • The Specific Nature of the Chinese luxury market
  • Digital Transformation of Luxury and Retail Performance
  • Challenges of Creation and Communication in Luxury
  • Keeping the Luxury Prestige in the Digital Age
  • Developing Luxury Brands in the Spirits Business through Retail Experience and Digital
  • Luxury and E-Commerce
  • Creating in Luxury in the XXIst Century

(*course highlights subject to change year over year)

Funding options

Find out more about possible funding options for the program you have chosen.

Explore funding options

Are you interested?

Tell us a little more about yourself.

Do you feel that this program could be right for you? In order to get feedback from our recruitment team regarding your profile fit for this program, please do not hesitate to fill in our short online introduction form below!

DO I HAVE THE RIGHT PROFILE?

Contact

Aaron O’Neill
Marketing & Recruitment Manager, EMBA Specialization Certificates