Embedding sustainability into main corporate functions Embedding sustainability into main corporate functions
Program overview
The world is changing with increasing speed and turbulence. We are reaching ‘tipping points’ or ‘thresholds’ beyond which a safe and just space for humanity can no longer be achieved. Linked to the Sustainable Development Goals, the Planetary Boundaries and the Donut Economy have become reference frameworks. This course will explore why and how companies can transform themselves to operate within the Planetary boundaries and the Donut Economy, through embedding sustainability in their core business and transforming the main corporate functions: strategy, finance, supply chain management and marketing with a new sustainability perspective.
Embedding sustainability into main corporate functions
The program is aimed at:
This program targets managers and leaders who want to make a difference and be actors of sustainability: either through classical functions (which can be strategy, corporate finance, operations , marketing, etc.), or as sustainability manager or leader. It targets also consultants, who want to contribute to sustainable transformation of their client companies.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Master a more systemic view of sustainability, analyzing multiple perspectives
Understand what sustainability requires in terms of transformation for 4 major disciplines: strategy, finance, supply chain and marketing
Program
- Implications of today’s megatrends
- Traditional strategy frameworks to be revisited
- Shift from a shareholder centric to a stakeholder centric strategy
- Understanding the main models and scenarios
- Approaches, plans, and methods to draw low carbon strategies
- Investors perspective and motivations
- Positions of the different types of investors, investment decisions and performance measure
- Innovative financial tools
- Role of analytics in Operations and Supply Chain Management (OSCM)
- Sustainability principles applications
- Role of transparency, analytics, & data
- Future trends and role of cognitive analytics
- Drivers of “sustainable consumption”
- Developing sustainable products and services, with purpose
- Transition toward a sustainable brand strategy and brand portfolio
- New trends in BtoB
Academic director
Pedagogy and Evaluations
Pédagogy :
Very diverse learning methods characterize the program : theory, practical cases, exercises, simulations, application within your own company, sharing of practices, co-development... Some preparation can be required before the modules, like the reading and preparation of case studies.
Evaluations
Participants will be assessed through essays on case studies or reflections; through group presentations and simulations.
Capitalization 
This Short Executive Program is eligible for capitalization towards the Executive Certificate Strategizing Sustainable Business Transformation
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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