marketing digital marketing digital
Program overview
This module equips you with key skills to navigate successfully in the ever-changing digital landscape. Dive into the core of digital strategy, select the best acquisition channels, enhance the visibility and influence of your brand through relevant content marketing, master the complexity of social networks, and establish a data-driven management of your digital performance. In a hands-on training focused on practical application, come acquire strategic and methodological insights, along with essential tools for optimizing your digital performance.
Marketing digital
The program is aimed at:
Directors and managers in marketing and digital; communication directors; entrepreneurs and business executives with confirmed experience in marketing and knowledge of digital marketing fundamentals.
* Net price, HEC Paris is not subject to VAT. Prices, dates, faculty, and program content are subject to change.
Objectives
Design and deploy a digital acquisition strategy
Define and implement the framework of marketing campaigns across all digital channels
Set relevant objectives, determine target audiences, identify actions and metrics
Define and rely on a content strategy for each channel
Program
Develop your digital strategy - Identify your digital targets, analyze customer journeys and touchpoints, select acquisition channels : SEO, SEA, SEM, programmatic, content, and define your digital objectives.
Attract, convert, engage, and retain - Brand content, marketing automation, marketing and sales collaboration, CRM.
Digital communication and sales - Choose social platforms and sales channels, develop campaigns, manage brand reputation, and community engagement.
Manage and measure your digital performance - Use data to optimize decisions and implement KPIs and dashboards for team support.
Academic direction
Learning methods
This is an active pedagogy that emphasizes exchange and the appropriation of concepts and methodologies through cases and practical workshops, conducted in teams. Strategic reflection is prioritized before any marketing decision, fostering a greater sense of perspective.
Capitalization 
The program is eligible for capitalization towards the Marketing & Digital Certificate .
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This program is accessible for people with disabilities. Please contact us if you have any specific requirements or to obtain the Public Accessibility Register.
Funding options
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